Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.
There are many advantages of link building.
1. Link building helps in getting quality traffic from relevant sites which increases sales.
2. It also helps the website get indexed by search engines.