Ik zou de reactie van SEOmoz nog even plaatsen zodra ik deze ontvangen heb. En zoals veel zaken in SEO zal het ook hiermee niet lukken om de logica erachter echt duidelijk te krijgen. Eigenlijk komt het er allemaal (de reacties van seogurus en seomoz) op neer “beter voorkomen dan genezen”. En dat lijkt me een prima strategie.
Hieronder de SEOmoz reactie…
I apologize for the delay and appreciate your patience! While we never recommend buying/selling links, obviously some sites still do this. If you are selling many links on your site, so much so that your site no longer has relevance to your users, then you’ll definitely trigger Google to take a second look. It does go against Google Quality Guidelines, which can get you banned if found. This can create a great risk for your site. You can read a bit more about our stance on it here.
However, if you only have one link that goes to an unlikely source, and the links on your home page are changing frequently, my gut feeling is that Google won’t recognize it. Without knowing the exact site, it’s hard to say. By having that link though, you are opening yourself up to some risk. So you’ll want to determine whether that risk is worth the money it was sold for.
I can’t say for sure exactly how Google decides whether a link is paid or not, but they must have various ways of doing so. They’ve seen enough websites over the years to figure it out.
It’s tough to say what you should do. You’ll need to weigh the option of risk vs. money. If I were a huge company, that received a large portion of traffic from search engines, I’d probably want to stay pearly white.
Hope this helps!